Designing a Book Cover


I love telling stories, and I love writing stories. However, when I decided to try and sell my stories, I realised that I would need covers for my books. At first, I thought that the cover didn’t really matter, everyone has heard the proverb: “Don’t judge the book by the cover.” If the story was excellent, people would read it. Ah, how wrong I was!

In reality, people do judge the book by the cover. I have learned a few points about book cover design – mainly from Mr. P, the man who runs my local independent bookshop, as he knows exactly what will attract customers, and he has kindly spent hours educating me on all things book-sales-related.

One point is the spine of your book. If you plan to sell through shops, people will only ever see the spine of your book (unless you are a bestseller author in Waterstones, in which case, you don’t need to be reading this!) My first book had nothing but words on the spine, so I was advised to add pictures or colours, to make it more attractive. If you look at commercially produced books, most have more than just words on the spine.

Actually, looking at commercially produced books is an excellent way to learn. Another thing Mr P. told me, was that people buy books which look like books they have previously enjoyed. Is this true? Well, have a look at the covers of books next time you’re in a bookshop.

Lee Child (bestseller) tends to have a photograph of a lonely man on his covers. If you look, other publishers are now copying this.

In fact, some books that are in bookshops are barely discernible from each other, as the covers are almost identical.

Which means that I, as a lowly self-published author, need to take a look at popular books which are similar to mine, and copy their covers.

Now, Ploughing Through Rainbows is set on a farm raising cows. I therefore planned to use a photograph of cows on the cover.

After some honest feedback from family members (my family are not the sort who tell me everything is wonderful, they are very happy to point out my errors!) I realised this wouldn’t work. To begin with, there was nothing about the cover which linked with the title. My son then tried adding rainbows. I loved this, felt the cover was sorted. But then I mentioned the advice about having a cover that was similar to covers of famous books. We looked at a few.

Ploughing Through Rainbows is fairly similar to the books by James Herriot – it will appeal to intelligent readers who want a nice, feel-good book, and the story is about the people rather than action (no murders in this one). James Herriot books have a computer-generated drawing on the front, showing a pastoral scene.

When I looked at other books set in the countryside, they were similar. This was beyond my capabilities, so my son produced a cover for me. I think it looks great, I hope you agree.

 Thank you for reading. Do look out for my new book, it will soon be available from Amazon, and it tells the story of a mother learning how to parent four adult sons. It’s a book to make you smile, whilst also considering some gritty issues.

Have a good week.

Love, Anne x

anneethompson.com

 

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