How to Advertise a Launch Party (which is mostly scary….)

Hello, how are you? I hope you’ve had a good week.

I’ve been busy advertising the launch of JOANNA. As I have said before, I love writing books, researching new ideas and weaving them into a story. And I pretty much hate everything to do with all sales and promotions once the books are published. I think many authors do, but it’s part of the job. When you are self-published, the whole promotion exercise is down to you. It is therefore hugely appreciated when people help – whoever they might be.

One great piece of help recently was from a friend who bought Hidden Faces and lent it to one of her friends (who I don’t know). Now, mostly, lending a book results in a lost sale for the poor author. However, this friend of a friend happens to run an online bookshop. She read the book, loved it, sent me a very nice email and ordered 40 copies to sell. That was a very nice help.

JOANNA has also been featured in local newspapers. Again, I always really appreciate this, as it’s a good way to tell people about my book. I was on the front cover of The County Border News. Embarrassing photo, but good advert for the book:

There was also a nice article in The Edenbridge Chronicle:

If you want to be featured in a local paper, I would suggest emailing the editor to ask if this is the sort of thing they cover. If you can include some local interest – like that you attended a local school, or were the postman in the town for many years, or your Dad ran the chip shop, it encourages them to take an interest in you. They want to know their readers will care that you have written a book (because these days, loads of people self-publish!) I have found the local journalists to be incredibly supportive, which was unexpected and rather nice.

Tomorrow I’ll tell you about being interviewed on the radio. I’ve never done that before.

If you would like to buy a copy of JOANNA, it’s now available on Amazon, and can be ordered from all bookshops.

Published by The Cobweb Press
ISBN: 978-0-9954632-2-6


2 thoughts on “How to Advertise a Launch Party (which is mostly scary….)

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